Role of Social Media in Improving SEO Strategies
SEO strategies are constantly changing and developing. The advancements in social media have contributed a lot to these developments. More than just a way to keep in contact with distant friends and relatives, social media has become a force in the marketing arena.It has also become a powerful influence in the lives of many individuals from all walks of life. Neglecting social media in any SEO efforts also means missing out on the most substantial contributor to effective search engine optimisation that exists today.
Purpose of SEO
The purpose of SEO is to give Google and other search engines the impression that the website is of high quality.
Social Media Platforms
A link to your website found in another site that is not optimised will have little to no impact on the ranking results.
Sharing of Information
Most people who use social media spread the word and share information.This is a key factor to social media.
Tracking The Performance Of Social Media Campaigns
A social media campaign can help improve the ROI metrics of your internet marketing business. In fact, social media is one of the most effective marketing techniques to increase the sales and profits of an online business. Small and big businesses alike use social media to promote their business on the search engines. Social signals are extremely important when raking a website on the search engines. But many marketers make the mistake of not tracking the performance of their social media campaigns. No matter how small or big your social media campaign is, you should always monitor its return on investment to your online business. This is highly important if you are to get the best leverage from your online business. This article highlights the importance of tracking the performance of your social media campaigns.
The metrics you should track depend on the goals of your social media campaigns. There are many goals of a successful social media campaign such as driving traffic, sharing your site content and converting visitors to customers. You should have an effective analytical package to track your social media campaigns successfully. Omniture SiteCatalyst and Google Analytics are two of the best packages to track the performance of your social media campaigns. These tools will interface with your website to offer important statistics such as referral origins, traffic trends and the click paths of your visitors. There are analytical packages that will let you track visitors that are coming from a specific domain. These tools will help you create campaigns to track the visitors who are coming from Facebook, Twitter, LinkedIn, and Pinterest, etc.
Any marketer using Google Analytics can install the "Better Google Analytics" extension for Mozilla Firefox. This will offer all your social media metrics from the Google Analytics interface itself. Other than these tools, there are specific tools to track the performance of certain social media platforms. HootSuite is a tool that shows all the statistics associated with your Twitter account. It will reveal the number of users who clicked on a link within a tweet. SocialToo is a service that tracks the follows and un-follows on your Twitter account. TwitterCounter is another important tool that shows your followers and whom you are following, plus your tweets over a certain period of time.
PostRank is a tool that is able to track the bookmarks of your content on StumbleUpon and Digg. Facebook Insights possesses numerous built-in statistics that will reveal the performance of your Facebook advertisements. There are numerous other paid and free tools that are important to track the performance of your social media campaigns. These tools will guarantee high quality results in tracking your campaigns.
In conclusion, social media platforms are extremely important in increasing the traffic to your website. A good social media campaign can also help increase your rankings on the search engines. If you plan to obtain a higher return on investment from your social media campaigns, you should definitely track its performance on a regular basis using the tools that you preferred.
What Should You Know About PPC Marketing Sitelinks
PPC Marketing Sitelinks are those links that you will find on the top of the search engine results, directly below the search box. Unlike organic search results, which you will find further down on the search results page, PPC sitelinks are much easier to get. This is mainly because you pay for them to be there.
Sitelinks are pretty great. They assist your ad rank, improve click-through-rate and provide space to market your products or businesses. Anybody who creates PPC ads knows that sometimes striking that 35-character limit before squeezing a call-to-action could be frustrating. This is when sitelinks come in handy to allow us to execute this. They clearly cannot alter the 35-character description limit by Google. However, they do provide us with additional characters to be used.
In Google, it's suggested to have six site links running for desktop and four for mobile for any ad campaign. You don’t need to max out all 25 characters. In fact, many experts agree that using 18 to 20 characters is more effective for computer ads, and less than that for mobile ads. Bing gives 35 characters total, but similarly suggests shorter sitelinks.
Sitelinks are imperative to have around. However, determining how to fill them takes a bit of time and thought. While a properly written sitelink is not equal to a properly-written ad, it is still an invaluable resource and really should be treated as such.
When writing sitelinks, a great starting point would be to consider what typically is effective in an ad copy. If your particular call-to-action has worked for you in the past or if a feature draws in more conversions, that’s where you will need to start. If you have discounts, special offers or anything that might encourage people to buy, a sitelink gives you extra room to tell potential clients about those offers. Although they may not click the actual sitelink, it will have an effect on the click -through-rate for your ad.
Adding call-to-actions may be as simple as taking your products and adding the word “shop” to it. It’s proven to work, and it’s simple and easy as well as repeatable. Simple call-to-actions directly connect with the aim of the Google searcher. This is one of the reasons why they are great.
You might have different goals for setting up ads on Google depending on your industry. However, one thing is true across all industries - you want people to visit your website. That said, make sure that when writing your call-to-action it speaks straight to the things that people were initially searching for.
For instance, you sell Lego toys and the Lego Movie is being released. If someone who loves the Lego movie does a search on Google, you could place an ad about the Lego toys you’re selling at a discount. They’re more likely to click on your ad than only be interested in knowing more about Lego’s history.
Take care, however, and make sure that your landing page invites trust that makes your visitors comfortable.