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Search Engine Optimization
Better results online. Better bottom line.
SEO - Search Engine Optimization
Web optimization, better known as Search Engine Optimization, is the process of making your website “friendly” for search engines.
How It Works
Search engines use an automated program known as a “web bot” to search
through websites and read them to determine the purpose of the website.
For a bot, content is king.
Those same bots also figure out how well your website is structured and
rate the technology that powers your site.
Once a bot has “read” your site, it ranks it on the main or “organic”
search results.
eSource Marketing SEO experts improve the content and structure of your
site to better appeal to the “bots” and improve the organic ranking of
your website.
SEO is a long-term web marketing solution. It can often take several
months to move your site up the rankings but SEO is a valuable way to
gain web traffic.
However, Search Engine Optimization is critical for online success. The
better a search engine can read your site, the more likely you are to
appear higher on search engine results where we know customers are more
likely to click and buy.
70% of online users click on the main/natural results on a search
engine. The majority of those users never click past the first page of
results and most of them don’t scroll down either.
What we do
- Market Research
- Keyword Targeting & Competition
- Professional Site Review
- Website Content & Structure
- Website Registration
Why eSource Marketing?
What sets eSource Marketing apart is our belief that content and solid
web structure should form the basis of your site’s optimization.
We have done hundreds of hours of analysis on the ways to best optimize
your site to reach customers and have professionals on-staff dedicated
to getting your site the best results possible.
