eSource marketing employs cutting edge technology in our delivery platforms
In 2005 eSource Marketing, in cooperation with
Google’s Beta program, developed a web-based application interfacing
directly with Google’s AdWords servers – an application used by eSource
Marketing to manage certain aspects of their online advertising
campaigns.
All of our campaigns run on our eSourceAgent platform we affectionately
refer to this application as “Professor Polling”. This platform allows
us to watch campaigns 24/7 and automatically update campaigns based on
more than 20 optimization parameters. The professor currently performs
over 10,000 operations every day to keep watch over our ad campaigns.
All of our platforms are
N-Tier applications built on the
Dot Net
framework.
This platform allows us to offer our services to service providers that
want to include Google advertising services as part of their offerings
either private label or direct to us.