eSouce Marketing RSS feed http://new.esourcemarketing.com/ An RSS feed for eSource Marketing EN <![CDATA[January 2009 - Lead Generation Forecast]]>
Great news for the first quarter of 2009.  Per click charges have fallen!  That means your cost per lead is dropping!  We are seeing this because your competition is pulling out.  A McGraw Hill study shows that companies that stay the course and don't cut advertising have the highest growth rates during recession.  Of 600 companies examined in the study over 5 years those that maintained or increased their advertising posted average growths of 256%.  We are seeing the benefit now with falling per click charges and less competition.  Our recommendation is maintain your prospecting campaigns to keep growing your database...those that stop developing prospects will find themselves set back several years in lost opportunities.

]]> 1/8/2009 http://new.esourcemarketing.com/?view=plink&id=132 132 <![CDATA[WARNING!: January 2009 - Foreclosure Leads]]>
WARNING!:  January 2009 - Foreclosure Leads



We are currently generating many leads for the foreclosure market at a very good $/lead.  We have received feedback on these leads from our advertisers across the nation.  We are seeing great results for generating contactable leads, however, a common theme we are hearing from our advertisers is that many are from unqualified, "unrealistic" buyers.  These leads will require extra effort from you to qualify them and put the rest in a long-lead contact system.  The good news is - these buyers will eventually become qualified buyers - keep in touch with them.  In the mean time for those that need a higher percentage of shorter-lead contacts we are working on an investor campaign with a MicroSite. We are hoping to capture more qualified individuals looking for the "good real estate deals".  If you are currently running a foreclosure campaign and are interested in switching your ad funds to an investor campaign let us know.  Thanks!

]]> 1/8/2009 http://new.esourcemarketing.com/?view=plink&id=131 131 <![CDATA[eSourceAgent.com becomes preferred vendor to Properties Online, LLC]]>

Internet Marketing Provider eSourceAgent.com selected as Preferred Vendor to Properties Online, LLC (RealEstateSites.com)


(Gold River, Calif.) eSourceAgent.com, eSource Marketing’s Realtor Advertising Division announced a vendor partnership with Properties Online to provide online advertising services to real estate agents nationwide that use their product RealEstateSites.com.


“We started discussing this partnership over a year ago and we’re proud to be selected by Properties Online to provide online advertising services to their clients nationwide” said Mark Sprenger, President of eSource Marketing. eSource has created a co-branded landing page, linked from the RealEstateSites.com website, for agents to access and sign up for discounted marketing services at
www.esourceagent.com/realestatesites/default.html.


“These types of partnerships are what we are seeking to
grow our business. They make perfect since because we represent a value added
service for their clients and we can offer our services at discounted rates
because our partners existing customer base” Sprenger says.


eSourceAgent.com works with real estate agents to focus and target their online advertising through Google searches, the sponsored results on a Google search page. “We specialize in internet lead generation techniques for real estate and other industries using Google as the starting point,” said Sprenger.


About Properties Online, LLC


Founded in 1999 by real estate professionals to offer unique Website marketing tools for the real estate industry, Properties Online bridges traditional marketing techniques with the ever evolving Internet. Their products have increased lead generation while saving time for agents, sellers and buyers.
http://www.RealEstateSites.com


About eSource Marketing

eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing for real estate agents and small business. eSourceAgent has been providing internet marketing services since 2001.
www.eSourceAgent.com



Written By:
Mark Sprenger
President, eSource Marketing
(916) 853-2316
info@esourceagent.com


]]> 6/26/2008 http://new.esourcemarketing.com/?view=plink&id=130 130 <![CDATA[Understanding the World of Search Engine Marketing - Terminology]]> Search advertising glossary of terms



This resource is a guide to the terms used in the world of search advertising, with a special focus on the basic concepts of search engines, search-based advertising metrics and pricing. We hope you find the guide helpful as you explore this innovative way to advertise your business.
This glossary includes terms relating to these topics:
--------------------------------------------------------------------------------

Search marketing  (Back to Top)

When you advertise on a search engine, you purchase keywords that relate to your
product or service. Internet users type in your keywords and see your ad on the
same page as their search results. Most search advertising programs enable you
to buy a prominent position at the top of the page. Others offer space alongside
the search results, or below the editorial portion of the page. These paid
placement options are distinguished from paid inclusions.
Query. A request for information, usually to a search engine or a database. The
user types in words or topics, and the search engine returns matching results
from its database. A query is at the center of every search engine interaction.

Keyword. A specific word, or combination of words, entered into a search engine
that results in a list of pages related to the keyword. A keyword is the content
of a search engine query.
Text ad. An ad designed for text delivery, with concise, action-oriented copy
and a link to your website. Because they are not accompanied by graphics, text
links are easy to create and improve page download time. Also known as a
sponsored link.
Call to action. Ad copy that encourages users to take a defined action. Examples
range from "Click here" or "Buy now" to "Enter now to win a free trip to Hawaii"
or "Click to download a free white paper."
Landing page. An active web page where Internet users will "land" when they
click your online ad. Your landing page doesn't need to be your home page. In
fact, ROI usually improves if your landing page directly relates to your ad and
immediately presents a conversion opportunity — whether that means signing up
for a newsletter, downloading a software demo, or buying a product. Also known
as a destination URL or clickthrough URL.
Paid placement. Guaranteed listing with high ranking among search results,
usually in relation to specified keywords. In response to recent FTC guidelines,
many search engines clearly identify paid placements as "sponsored links,"
listing them separately from the editorial portion of the results page. Paid
placement programs are typically based on CPC or CPM pricing, with higher
overall costs than paid inclusion. Also known as pay-for-placement.
Paid inclusion. Guaranteed inclusion on a search engine's results in exchange
for payment, without any guarantee of how high the listing will appear. A paid
inclusion appears to the user as an editorial listing rather than as a sponsored
link. Paid inclusion pricing is typically based on a flat fee or index fee.

--------------------------------------------------------------------------------

Targeting (Back to Top)

Targeting enables you to show your ad only to those users who specify particular
keywords. Search advertising also enables you to target your ads to the right
customers at exactly the right time—when they are looking for your product or
service. Targeting works hand in hand with relevance to improve the
effectiveness of your search advertising campaign.
Relevance. A measure of how closely a search result – or a search ad – matches
the user's query. Relevance is key to harnessing the power of search
advertising. The more relevant your ad, the more likely the audience will be
motivated to respond to your call-to-action. At the same time, the relevance of
your ad and your ad's landing page can enhance the user's search experience,
while irrelevant ads can cause users to ignore advertising altogether.
Geo-targeting. The distribution of ads to a particular geographical area. For
example, you can use a place name in your keyword, such as "Minnesota
multimedia" or "Sacramento farm equipment." Some search engines allow you to
target specific countries – and languages – without using keyword relevance.

Keyword matching. Methods of selecting and organizing your keywords to match the
user's query. Four types of keyword matching options can help you refine your ad
targeting:
Broad match. This is the default option. When you include keyword phrases – such
as tennis shoes – in your keyword list, your ads will appear when users search
for tennis and shoes, in any order – and possibly along with other terms.

Your ads may also automatically show for expanded matches, including synonyms
and plurals. This means that Google will analyze your keyword list, ad text, and
millions of daily Google search queries, and show your ads for relevant terms
and variations (such as tennis sneakers), even if you didn't include these terms
in your keyword list.
Broad matches are often less targeted than exact or phrase matches. If you
decide to run your ads on broad-matched keywords, we recommend creating keyword
phrases containing at least two descriptive words.
Exact match. The search query must exactly match your keyword. This means
"tennis shoes" will only match a user request for "tennis shoes" and not for
"red tennis shoes," even though the second query contains your keyword.

Phrase match. Your ad appears when users search on the exact phrase and also
when their search contains additional terms, as long as the keyword phrase is in
exactly the same order. A phrase match for "tennis shoes" would include "red
tennis shoes" but not "shoes for tennis."
Negative keyword. Negative keywords allow you to eliminate searches that you
know are not related to your message. If you add the negative keyword "–table"
to your keyword "tennis shoes," your ad will not appear when a user searches on
"table tennis shoes." Negative keywords should be used with caution, as they can
eliminate a large portion of a desired audience if applied incorrectly.
--------------------------------------------------------------------------------

Metrics (Back to Top)

The objectives of your search advertising campaign will include some combination
of quantity- and performance-based metrics. Many of these measurements, such as
impressions or clickthroughs, are also the basis for ad pricing models on search
sites.
Target audience. The intended audience for an ad, usually defined in terms of
specific demographics (age, income, etc.), product purchase behavior, product
usage, or media usage.
Universe. The total population of the audience you're measuring.

Impression. An ad served to a user's browser. Number of impressions determines
the cost of online ads in CPM pricing models. Also known as an exposure.

Reach. The total number of unique users who will be served your ad over a
specific period of time. Reach is often expressed as a percent of the universe
for the demographic category. Also known as an unduplicated audience.
Share of voice. A relative portion of inventory available to a single advertiser
within a defined market sector over a specified time period.
Unique user. A single individual or browser who accesses a site or is served
unique content and/or ads. Unique users can be identified by user registration
or cookies. Also known as a unique visitor.
Repeat visitor. A unique visitor who has accessed a website more than once over
a specific time period.
Frequency. The number of times an ad is delivered to the same browser in a
single session or time period. A site can use cookies to track frequency.

Clickthrough. The action of clicking an ad element and causing a redirect to
another web page.
Clickthrough rate (CTR). The number of clickthroughs divided by the number of
impressions, multiplied by 100 and expressed as a percentage. For example, your
CTR is one percent if 100 people are shown your ad and one person clicks through
to your site. CTRs typically range from 0.5 percent for banner ads to 3.0
percent for text links. Also known as ad impression ratio or yield.
Return on investment (ROI). The benefit gained in return for the cost of your ad
campaign. Although exact measurement is nearly impossible, your clickthrough
rate and your conversion rate combined with your advertising costs, can help you
assess the ROI of your campaign.
Conversion. A defined action in response to your ad's call to action. A
conversion may be a sale, or it could be a registration, download, or entry into
your lead database, depending on the goal of your campaign.
Conversion rate. The number of visitors who respond to your ad's call to action
divided by the number of impressions, multiplied by 100 and expressed as a
percentage. For example, your conversion rate is one percent if 100 people are
shown your ad, five people click through to your site, and one person makes a
purchase.
Tracking. Online advertising opens the opportunity to track audience response
throughout the life of your campaign. Tracking and reporting tools can help you
learn as you go, so you can refine your ad creative, placement options, and
spending levels if you're not seeing the results you expect. The publisher of
your ads typically will provide reports on ad impressions and clickthrough. For
additional analysis of your traffic and actual customer conversion rates, you'll
need to build tracking mechanisms into your website.
Token. A tracer or tag attached by the receiving server to the address (URL) of
a page requested by a user. A token lasts only through a continuous series of
requests by a user, regardless of the length of the interval between requests.
Tokens can be used to count unique users.
Beacon. A line of code placed in an ad or on a web page that helps track the
visitor's actions, such as registrations or purchases. A web beacon is often
invisible because it's only 1 x 1 pixel in size and has no color. Also known as
web bug, 1 by 1 GIF, invisible GIF or tracker GIF.
Cookie. A file on the user's browser that uniquely identifies him or her. Use of
cookies on your site makes it possible for you to identify return visitors and
track their web actions.
--------------------------------------------------------------------------------

Pricing (Back to Top)

Costs for search advertising are based on ad delivery—usually measured in CPM—or
on actual ad performance. Performance-based pricing relies on a set of
agreed-upon metrics, such as cost-per-click (CPC), a percentage of online
revenues, or delivery of new sales leads. Some publishers also offer hybrid
models, which combine the benefits of CPM and performance-based pricing.

Cost-per-1000-impressions (CPM). Pricing based on number of impressions served
over a period of time. A $50 CPM means you pay $50 for every 1000 times your ad
appears. ("M" is the Roman numeral for 1000.) Also known as pay-per-impression.

Cost-per-action (CPA). Pricing based on the number of actions in response to
your ad. An action may be defined as a sales transaction, a customer
acquisition, or simply a click. Also known as cost-per-transaction. CPA may also
refer to cost-per-acquisition.
Cost-per-click (CPC). Pricing based on the number of clicks your ad receives. A
typical range is 5 cents to $1 per click. Also known as pay-per-click. CPC may
also refer to cost-per-customer.
Cost-per-lead (CPL). Pricing based on the number of new leads generated by your
ad. For example, you might pay for every visitor that clicks on your ad and
successfully completes a form on your site.
Cost-per-order (CPO). Pricing based on the number of orders received as a result
of your ad placement. Also known as cost-per-transaction.
Cost-per-sale (CPS). Pricing based on the number of sales transactions your ad
generates. Since users may visit your site several times before making a
purchase, you can use cookies to track their visits from your landing page to
the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Referral fees. Fees paid in exchange for delivering a qualified sales lead or
purchase inquiry. For example, an affiliate drives traffic to other companies'
sites, typically in exchange for a percentage of sales or a flat referral fee.

--------------------------------------------------------------------------------

Placements (Back to Top)

Whether you want to maximize visibility or minimize costs, search advertising
programs offer a variety of placement options to help you meet your objectives.

Inventory. Advertising space available for purchase on a website. Based on
projections, inventory may be specified as number of impressions or as a share
of voice. Also known as ad avail.
Dynamic rotation. Delivery of ads on a rotating, random basis. Dynamic rotation
allows ads to be served on different pages of the site and exposes users to a
variety of ads.
Run-of-site (ROS). The scheduling of ads across an entire site, often at a lower
cost than the purchase of specific pages or sub-sections of the site. A
run-of-site ad campaign is rotated on all general, non-featured ad spaces on a
site.
Remnant inventory. Low-cost advertising space that is relatively undesirable or
otherwise unsold.
Exclusive. A contract that allows advertisers to purchase all inventory on a
given page or for chosen keywords.
Syndication. An option that allows you to extend your reach by distributing ads
to additional partner sites.
Insertion order (I/O). A contract that specifies the details of your search
advertising campaign, including placements options, keywords, ad creative,
landing page, pricing, geo-targeting, and language options.
--------------------------------------------------------------------------------

Advertising on Google (Back to Top)

Google currently reaches the largest search audience in the world. With an index
of billions of web pages, images, and other file formats – combined with the
industry's most advanced search technology – Google is the fastest and easiest
way to find relevant information on the Internet.
Placement on Google search results is determined by Google's unique PageRank™
technology, a system for ranking web pages that was developed by Google's
founders, Larry Page and Sergey Brin. PageRank indexes a web page by measuring
its "importance" as determined by the number of pages that link to that page and
the importance of those pages. Google combines PageRank with sophisticated
text-matching.
Google AdWords™ Program. A flexible program based on cost-per-click (CPC)
pricing, with dynamic placement at the side of Google search results. You set a
maximum CPC and only pay when a customer clicks on your ad, no matter how many
times it is shown. A syndication option allows top-performing ads to reach users
on Google's network of search and content sites, including AOL, Ask Jeeves,
EarthLink, AT&T Worldnet, CompuServe, Netscape, ABC.com, and About.com. AdWords
enables you to manage the details of your campaign over the Internet at any
time. For advertisers with more extensive campaigns and larger budgets, Google
provides a full suite of premium strategic services.
For more information about Google search advertising opportunities, visit
www.google.com/ads
--------------------------------------------------------------------------------

Search Engine Basics (Back to Top)

A search engine is a program that helps users find information on the Internet.
An automated system sends out a spider to the web and collects site links for
its database. When a user types in a keyword or combination of keywords, the
spider sorts through the database and ranks the websites in order of relevancy.
A search engine is distinguished from a directory and a portal, because its
pages are generated by an automated program rather than by human editors.
Popular search engines include Ask Jeeves, AltaVista, Lycos, and Google.
Spider. A program that automatically fetches web pages and feeds them to search
engines. (It's called a "spider" because it crawls around the web.) Because most
web pages contain links to and from other pages, a spider can start almost
anywhere. As soon as it recognizes a link to another page, it goes off and
fetches it. Large search engines have many spiders working simultaneously. Also
known as a crawler.
Robot. A program that runs automatically without human intervention. A robot is
typically endowed with some artificial intelligence, so it can adjust to the
various situations it may encounter. Two common types of robots are agents and
spiders. Also known as a bot.
Search optimization. Tactics and techniques that make it easier for spiders to
find your page, contributing to higher ranking on a list of search engine
results. Basic optimization starts with listing relevant keywords in your metatags and building clear and descriptive words into page copy, title, text
hyperlinks, and image file names. It's also important to design your site on a
logical link structure and follow standard HTML conventions, avoiding the use of
frames, dynamic URLs, Image Maps, and JavaScript for navigation.
Directory. A compilation of websites reviewed and organized by human editors
into useful categories and topics, similar to the organization of the Yellow
Pages. Examples of directories are the Google Directory, About.com, and the Open
Directory Project.
Portal. A web page that works as a starting point for a user's session on the
Internet. Portals typically include a directory of websites, access to web
services and shopping sites, and search functionality powered by a search engine
provider. Example of portals are AOL, Netscape, CompuServe, and EarthLink.

--------------------------------------------------------------------------------

Interactive Ad Formats  (Back to Top)

Text-based ads on search sites complement a broad selection of ad formats that
encourage Internet users to take immediate action. The Interactive Advertising
Bureau (IAB), a nonprofit trade association devoted to the use and effectiveness
of online advertising, offers standards and guidelines for many of the following
dynamic ad formats, or interactive marketing units (IMUs).
Banner ad. A graphic image, usually a GIF or JPEG, that can be placed anywhere
on a web page, most frequently centered across the top. The tile ad is a smaller
counterpart, typically grouped with other tile ads along a side margin. The
standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125
x 125 pixels.
Expandable banner. A banner ad that can expand to as large as 468 x 240 pixels
after a user clicks on it or after a user moves the cursor over the banner.

Beyond-the-banner. Any advertisement that is not a banner, such as an
interstitial or a pop-up ad.
Button. A clickable graphic that takes the user to another page or executes a
program, such as a software demo or a video player.
Skyscraper. A tall, thin ad unit that runs down the side of a web page. A
skyscraper can be 120 x 600 pixels or160 x 600 pixels.
Pop-up ad, also Pop-under ad. An ad that appears in a separate window above or
beneath the user's current page. A pop-under ad is concealed until the top
window is closed, moved, resized, or minimized. A pop-up ad is similar to a
daughter window, but without an associated banner.
Shoskeles. An animated ad that moves across the browser, usually with sound
effects. It animates only long enough to play a message before settling into a
stationary ad on the page.
Interstitial ad. An ad page that appears for a short period of time before the
user-requested page is displayed. Also known as a transition ad, splash page, or
Flash page.
Daughter window. An ad that runs in a separate window associated with a
concurrently displayed banner. In normal practice, the content and banner are
rendered first and the daughter window appears a moment later.
Click-down ad, also Click-within ad. An ad that allows the user to stay on the
same web page, while viewing requested advertising content. Click-downs display
another file on the user's screen, normally below or above the initial ad.
Click-withins allow the user to drill down for more information within the ad.

Floating ads. An ad that appears within the main browser window on top of the
page's normal content, appearing to "float" over the top of the page.

Animated ad. An ad with movement, often an interactive Java applet or Shockwave
or GIF89a file.
Jump page ad. A microsite reached by clicking a button or banner. The jump page
itself can list several topics, which can link to your site.
Content integration. Advertising woven into editorial content or placed in a
special context on the page, typically appearing on portals and large
destination sites. Also known as web advertorial or sponsored content.
 

Original document available at:

http://scholar.google.com/ads/glossary.html


 





]]> 5/13/2008 http://new.esourcemarketing.com/?view=plink&id=127 127 <![CDATA[Affordable Local Internet Marketing Strategies – Free Webinar for Realtors]]>


Creating online visibility can be difficult and expensive to do correctly.

It takes a significant amount of time to develop a strategy and the tactics to attack a particular market. However, eSourceAgent.com has made it both simple and cost effective by giving you SIMPLE, FREE, PROVEN, techniques that you can do yourself in just minutes, all you have to do is invest your time. We have done the research, developed the strategies, and we are going to give them to you.





Next week, specialists from eSourceAgent's advertising team will host two free online seminars called "Affordable Local Internet Marketing Strategies" These sessions will focus on how to develop and optimize highly effective local advertising campaigns, as well as techniques for measuring success.



The two webinars cover identical content, so you can sign up here for either the session on March 25th or the one on the 27th. Afterwards, you'll receive an email with your access information. You can sign up anytime prior to the event but spots tend to fill up quickly. Grab yours early.





About this Webinar:



In this Webinar, we'll cover new marketing techniques that have we see as the future of local internet marketing, as well as best practices for implementing them in an affordable way. We will also discuss tracking and optimization tips.



This Webinar is best suited for realtors that have a basic understanding of online marketing and would like tips for how to improve their efforts and track more effectively.






About eSourceAgent.com

Realtor Marketing & Realtor AdvertisingEighty Percent of Homebuyers use the Internet

You already know the internet is a great way to reach potential clients. You may have tried it before, without much success. You might be overwhelmed with techno-terms you don't understand. Or you're simply too busy to manage an online marketing campaign. eSourceAgent is the answer.


We offer a wide range of packages to fit a real estate agent's needs. All of them include:



  • Top Placement on Google to Capture Buyers & Sellers


  • Access to 80% of Web Traffic



  • The Expertise & Guidance of Google Adwords Certified Professionals





eSource Agent has a proven track record of driving traffic and generating thousands of online leads for Realtors®. With our expertise, you're just a few clicks away from online marketing success. Choose from the following packages:

















Tuesday, March 25th



11:30am - 12:30pm PST

Thursday, March 27th





9:00am - 10:00am






Sign up here



Sign up here



 






Testimonials:



"Your tips are great! I have to tell you – I was doubtful about your claim, SEO in just minutes. I’ve been able to complete almost all of the tips in under five minutes. Awesome! I’m a real estate broker with two offices located in Southwest Missouri. I have two new websites and your tips are putting those sites on the map.

Thanks!!"




Debbie DiFonzo, e-PRO, GRI

Broker/Officer

United Country VIP Realty



"I appreciate your tips. I think they have been very beneficial and I believe the links that I have

set up will benefit me very much. Thank you!!!"



-Chuck Dellorto

McColly Real Estate


]]> 3/19/2008 http://new.esourcemarketing.com/?view=plink&id=126 126 <![CDATA[LocoBee.com we get crazy about promoting your local business.]]>

This does sound LOCO. How does this work?


It is! For every territory that we are currently targeting we offer a wacky new promotion every month for the first 25 business categories that sign up. So for each promotion one and only one business can be represented in our effort. To get into the promotion we go first in first on. So if you own a house cleaning srvice and you are the first service of this kind in your local community then YOU ARE IN! If you would like to submit ideas for wacky promotions make sure the cost of materials is no more than $1000 and will work to promote 25 local businesses. Skies the limit -- you can suggest anything. Someone suggested that we dangle the company president over the mall from a crain while he spoke in length about the 25 businesses with a megaphone - in a bee costume.


April 2008


April fools! We are still comming up with something for April but I want it to be BIG!!!! If you have ideas let us know by emailing us at info@locobee.com put "Crazy Marketing Idea" in the subject line. Anyone have a bee costume?


March 2008


March MADNESS 1000 Refrigerator Magnets



Printed 1000 magnets with 25 local business names on them and sent them to local consumers. This promotion is for the first 25 businesses in the local area in different categories. We have researched that people go to their refrigerator about 10 times every day. Also about 90% of people will use the magnet and keep them for approximately 2 years. Cool! That means it will be looked at almost 3 Million times! That's crazy Local BUZZ!


February 2008


Every customer that signed up we created criagslist postings announcing their new partnership with LocoBee and promoting their services to local consumers. Turned out we did get traffic and I am sure our local business partners did as well. See a Craigslist post here .




January 2008


Printed 25 businesses contact information on oversized postcards and distributed them to 1000 local consumers. We do this for the first 25 businesses in the local area.


]]> 3/6/2008 http://new.esourcemarketing.com/?view=plink&id=125 125 <![CDATA[Highly Effective Small Business Search Engine Marketing - LocoBee.com]]> Local and Small Business Search Internet Marketing


LocoBee is a division of eSource marketing a full service marketing firm located in Gold River, California. Local internet marketing is the fastest and most effective form of online marketing. Our LocoBee product is a service provided to all local businesses with or without a website. More and more people rely on local search to find everything from restaurants to chiropractors to hair salons. Locobee is a tool for small businesses to take advantage of a consumer industry turning to local search rather than a yellow page ad to find local businesses.



Take a look at our newest website:

Http://www.LocoBee.com


Small Business Search Engine Marketing

Leave a Comment, let us know what you think.

]]> 3/3/2008 http://new.esourcemarketing.com/?view=plink&id=124 124 <![CDATA[FREE Webinar! - eSource Agent's USAHost - Overseas Buyers Program is Highlighted]]> USA Host - Overseas Buyers Campaign

Overseas buyers have never had more power thanks to the downturn of the dollar. The USA Host Program gives you a chance to reach those international investors looking to buy in investment / resort areas.

A new study of British and Irish citizens predicts the market for overseas buyers will more than double in the next five years. Those numbers don't even include the rising number of investors from Canada, Japan, Australia, and other European nations now leveraging their powerful currency.

eSource Agent, an online marketing company with a real estate focus, has only invite three to four top agents in regions of high interest for foreign investors. Ultimately, only one will represent an exclusive territory desirable to overseas buyers.

To learn more about what it takes to be a USA Host and what the program offers join our online webinar.

Sign up for an informational webinar

The Program Goals

This campaign promises to be the largest overseas effort of its kind in the industry. This marketing campaign is designed to leverage every aspect of Internet marketing including, Search Engine Optimization (SEO), pay per click (PPC), Pay-per-action (PPA), Display ads, Web PR (Press Releases, Directory Services, Link Building), Social marketing/networking (Blogs, Gadgets, Etc). We will be using the most sophisticated tools available in your areas to manage online property searches and customer relationship management. Landing pages are delivered in the language targeted by the advertising and PR campaigns.

Sign up for an informational webinar

Requirements

The requirements to become an exclusive USA Host are detailed in the webinar. Every Host must be capable of communicating in the language we are targeting for that particular niche market. Every host must be licensed and in good standing with their local and state licensing association as well as the business bureau. Every host must also agree to refer overseas business to other program participants when that buyer is seeking to purchase property outside their territory.

Sign up for an informational webinar

]]> 1/8/2008 http://new.esourcemarketing.com/?view=plink&id=123 123 <![CDATA[Worthwhile Do-It-Yourself Website Optimization Tips]]>

TOP SECRET tips

Worthwhile Do-It-Yourself Website Optimization Tips

I get asked alot about search engine optimization. My focus now is Search Advertising (paid search) but I do provide tips and techniques to my clients I feel are easy to accomplish and won't take more than 10 minutes to do...

OPTIMIZATION TIPS

The following website optimization tips are provided as a service of eSourceAgent.com. Please visit www.esourceagent.com/demo to find out about us.

TIP # 1: Submit your site to Google in 30 seconds...

Go to the first page on your site and copy the web address. It will look like http://www.mywebsite.com.

Now open up the Google site submission page at www.Google.com/addurl/

Paste your address in the URL field and enter the "squiggly letter" security word that they show you. That's it! You have successfully submitted your site to Google. If you can access all the pages on your site from the home page through links then there is no need to submit other pages. You will want to individually submit any deep pages (pages that have no links from the front page).

TIP #2: Submit your site to DMOZ.org

Submit your site to DMOZ.org. Google uses the DMOZ directory to supplement its search results. Click through the categories until you find one you believe your site matches. Then hit the suggest URL link and submit your site. This process can take a while because the categories are human monitored and your site will be reviewed prior to inclusion.

TIP #3: Submit your site to YAHOO!

Add your site to the Yahoo! Directory. http://help.yahoo.com/help/us/dir/suggest/index.html

TIP #4: Submit your site to MSN

Add your site to MSN.com. http://beta.search.msn.com/docs/submit.aspx

]]> 1/7/2008 http://new.esourcemarketing.com/?view=plink&id=122 122 <![CDATA[2007's Top 100 Individual Agent Internet Marketers ranked by Web Visiblity]]> eSource Agents - 2007 Top 100 Individual Real Estate Agents Ranked by Web Visibility

View the 2007 List by Clicking Here!


We selected 80 major markets in the US. Markets were selected based on market size (population) and search volumes. We used top US cities based on population rank (See cities) Also we chose cities appearing in Google Trends for the search terms "Real Estate" and "Homes".

Search Phrase

We used a broad based search phrase {city name} real estate where {city name} was replaced by the targeted city name. The search phrase is the most commonly used broad based term related to real estate searches. The search is performed using Google's Ad testing server so that searches are performed within the geographical region defined by the search phrase. Where the results returned were outside of the area we added the state name after the city name to narrow the search. Click here for an example of Sacramento Real Estate

Sites - Search Engine results

The top 6 search engine result pages (SERPS) are included in the study. We publish only the domain. We chose the top 6 because they generally appear above the fold. {See eye trace studies}

ONLY Individual Realtors and small teams were included.
We included 480 unique results (websites) in this study. For individual Realtor websites, each was categorized according to the web developer that created the site (If the web development company specializes in real estate then that company is named, if not we categorize it as a custom site. Custom meaning web pages developed by professional web developers that do not specialize in real estate websites or by individuals/amateur web developers) Other sites were categorized based on the type of site. Categories included Online Newspapers & Classifieds (Craigslist), National Portals like Realestate.yahoo.com, homegain.com and realtor.com.

OTHER Criteria
Our final weghted index is based on a number of factors such as population and search volume, boomtown index from Inc. Magazine, SEO Score, Ranking on Google, The age of the website, total number of backlins reported by Google and Alexa, and several other factors. Each factor was given a weight and all factors were combined to give a final score between 0 and 1, 1 being the highest possible index.

]]> 12/28/2007 http://new.esourcemarketing.com/?view=plink&id=121 121 <![CDATA[eSource Marketing's ActiveRain Blog & Profile]]> eSource Marketing invites you to read our ActiveRain Blog.



This blog specifically addresses marketing and advertising for real estate professionals. Just click the link below to open our blog in a new window!



http://activerain.com/blogs/esourcemarketing









You can find great local Gold River, California real estate information on Localism.com Mark Sprenger - Google Qualified Company is a proud member of the ActiveRain Real Estate Network, a free online community to help real estate professionals grow their business.
]]> 12/28/2007 http://new.esourcemarketing.com/?view=plink&id=120 120 <![CDATA[Unexpected Benefit to Real Estate Crash]]> David Freitas, Web Marketing Director

916-216-9282   david@eSourceAgent.com

http://mabi.eSourceAgent.com

Unexpected Benefit to Real Estate Crash

(Gold River, Calif.)  The plunging value of the dollar and the downturn in the U.S. economy has a silver lining for real estate agents in resort areas.  International investors are now putting their powerful currency to work, buying up resort properties.

Based on the wave of overseas buyers now investing in the U.S. real estate market, eSourceAgent has launched the USA Host campaign, a marketing program to give local real estate agents access to international markets.

“Real estate agents in the United States have an unbelievable opportunity to capture the global market,” according Mark Sprenger, President of eSourceAgent.  Sprenger specializes in online marketing for real estate agents and says the devaluation of the dollar has given U.S. agents a chance to capture a new stream of revenue.

“It’s never been easier for real estate agents to reach global buyers through online marketing solutions and eSource Agent, a Google Qualified Company, has the knowledge and buying power to build a marketing bridge,” said Sprenger.

The USA Host campaign will provide agents in exclusive territories with international advertising through online channels.  They’ll also benefit from dozens of hours each month devoted to international WebPR and search engine optimization.  USA Host’s will also have access to an integrated IDX solution and an integrated CRM to handle leads. 

“This whole package approach is part of eSourceAgent’s philosophy of not only helping real estate professionals generate leads but understanding how to handle them as well,” said Sprenger.

The USA Host program will launch in February, 2008.

eSourceAgent, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing.  eSourceAgent is recognized at a company level as experts in Google AdWord Advertising, with a prestigious Google Company Qualified Certification.  Founded in August, 2005, eSource Marketing employees have decades of experience in software development and marketing.  mabi.eSourceAgent.com

]]> 12/20/2007 http://new.esourcemarketing.com/?view=plink&id=119 119 <![CDATA[eSource Marketing becomes Google Adwords Qualified Company]]> David Freitas, Web Marketing Director

916-216-9282   david@eSourceMarketing.com

Sacramento Area Marketing Firm Granted Rare Certification

(Gold River, Calif.)  In the competitive field of internet marketing, a Sacramento area company now has an edge.  Google recently awarded eSourceMarketing a rare and prestigious certification as a Google AdWords Professional Qualified Company, one of only 94 such

The Google AdWords Professional Qualified Company certification is the highest standard in online AdWords marketing.  “We’re extremely proud of this certification. It represents thousands of hours working to leverage Google’s system to help real estate agents effectively advertise online,” said Mark Sprenger, President of eSource Marketing. 

eSource Marketing works with real estate agents to focus and target their online advertising dollars through Google AdWords searches, the sponsored results on a Google search page.  Sophisticated technology developed exclusively for eSource Marketing has allowed the company’s clients to make the most of their advertising investment.  “Our clients have had tremendous success because of it,” said Sprenger.

However, eSource Marketing is more than just an AdWords consultancy.  Their marketing professionals offer a full range of services including search engine optimization, website and micro site development and advertising and web-based public relations outreach.  “We have the in-house knowledge to take control of a project from development to long-term maintenance.”

Sprenger, leads a staff with several individually qualified Google AdWords Professionals, including himself.  Those individual qualifications plus a consistent level of advertising are necessary before Google will identify a company as a Professional Qualified Company.

eSource Marketing, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing. Founded in March, 2006, eSource Marketing employees have decades of experience in software development and marketing.  www.eSourceMarketing.com







]]> 12/20/2007 http://new.esourcemarketing.com/?view=plink&id=118 118 <![CDATA[Agents Potential Targets for On-Line Scams]]> "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dt-->
What: The Power and Dangers of Search Marketing

When: 10-11am, Tuesday November 14

Where: Alliance Title, 9381 East Stockton Blvd., Elk Grove

Who: Mark Sprenger, President & CEO eSourceAgent.com

Agents potential targets for on-line scams


(Sacramento, Calif.) The cooling real estate market could make agents vulnerable to internet marketing scams, warns online advertising professional Mark Sprenger. Sprenger, President and CEO of eSourceAgent.com, will be the keynote speaker at a free seminar on the power of search marketing in real estate later this month. "Real estate agents looking for an edge in the market know just how effective search marketing is,” says Sprenger, “but too often marketing websites make promises they’ll never keep.” Recently, Sprenger, who is a certified by Google as an advertising professional, published a guide specifically written for real estate agents. He lists the following as the top scams agents pay good money for and rarely get a return:


  1. Guarantees to get agents top ranking on sites like Google and Yahoo!

  2. Guarantees to bring a website a specific number of hits per month.

  3. Promises to distribute your site on search engines across the web.


"Those kinds of guarantees and promises are like an agent selling someone ‘beach front property’ when in reality they’re selling swamp land,” says Sprenger. But he notes there are ethical and effective search marketing websites, if an agent knows what to look for. Sprenger helped launch one of those sites, eSourceAgent.com and is now helping agents across the country harness the power of search engines.

For speaking engagements or further information contact David Freitas at 916-853-2316 or e-mail david@eSourceAgent.com.

eSourceAgent.com, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing specifically for real estate agents. Incorporated in August, 2005, eSourceAgent employees have decades of experience in software development and marketing expertise. www.eSourceAgent.com
]]> 11/30/2007 http://new.esourcemarketing.com/?view=plink&id=117 117 <![CDATA[eSourceAgent.com Updates]]> Alot of new updates have been added to our http://www.esourceagent.com website. Including:

New Products and Services
Marks Marketing Minutes - New Tips!

Take a look at them and let us know what you think!

]]> 11/30/2007 http://new.esourcemarketing.com/?view=plink&id=111 111